Each blog has its own character based on contents and writing styles. It is important to identify which category fits your blog so you can better understand which direction your blog progresses.
In my opinion, each blog can fit in either categories below. Find out which category does your blog(s) belong to.
News Breaker
Blogs falls in this category are leaders in their niche. They always get the latest or exclusives news before everyone else and more importantly, the news are accurate and genuine! From previewing latest mobile phone to new scandal in Hollywood to newly launched products, such blogs are like CNN to the readers. Usually, it’s a niche site targeting specific subjects only and not everything under the sun. For example, Engadget for gadget and mobiles.
Because of their nature of getting firsthand news, these blogs normally have a large number of followers and subscribers and daily readership could easily surpass 1 million mark.
Due to the fact that such sites has a huge number of followers, startup companies love them because it is a great medium for them to launch their products or services. A good review could create a hype and makes their services sell like hot cakes. However, a bad review done by these blogs can also crippled a product even before it’s launched.
People in this category have a great connection with insiders and people in their niche to get the scoop.
And yes, most of the time, they do get lots of goodies from sponsors and companies for reviews and make good money from advertisement due to the high number of visitors.
Example sites: TechCrunch , Engadget
Technical Blog
What if you don’t have insiders and don’t know anyone who can get a scoop for you? What do you know, "If you can’t beat them, join them."
Such blogs normally collect and gather news from other blogs or sites and share them with their readers. They may not be reviewing the latest gadget or products but they do share some great reviews on products that they find it interesting. By the way, not all latest news are worth to share with readers.
These people are more into technicality and often have great tips in their niche, be it in modifying software settings, sharing traveling tips, or even preparing French cuisine.
They do like to get their hands dirty and experimenting stuff and share it with readers. In other words, these guys know their stuff and they are good at it.
They don’t usually talk about their personal life. Even if they do, it’s rare and limited.
Example sites: gHacks, LiewCF, Hongkiat
Personal Space
You can definitely identify blogs in this category because these blogs would have the writer’s face (photos) pasted all over their blogs, on each freaking entry . Web blog like KennySia, and Timothy falls into these category. Their main objectives are getting their voice heard, sharing their opinion and keeping in touch with friends. Doh! It’s personal blog, what do you expect?
Subjects are wide but mostly personal matters and somehow related to writers themselves; whether they are confessing their addiction to ice cream, the wildest thing they have done, ranting not making enough money from their blogs, or tasting the best food in town.
Their readers consists mostly friends, relatives and close peers. However, depending on the style of writing, it can generate a huge followers too.
Example : KennySia, Lilian, Timothy Tiah (Nuffnang), Shaolin Tiger
Which category you belong to?